1. There is a new book coming out this week!
  2. If you are a member of our Patreon, you will be receiving a coupon for 25% off the new eBook.
  3. If you bought the eBook while it was still $50, we LOVE you guys so you will be receiving a coupon for 13% off the new eBook.

And now, the preview of the book that should be released Friday (barring my getting sick… again), as stolen from Jamie’s Facebook!

Here’s an excerpt from the Plague of Strength Grimoire of Victual Incantations, which I’m dropping on you people later this week. Even if you don’t buy the book, you could likely benefit from reading this. It is currently sitting at just under 300 pages of every recipe I could find from the Chaos and Pain years through the present, including all of the incredibly popular stewroids series.

As it is essentially a compendium of edited reprints designed to make using them far easier, I am going to keep the price point low and will be using the proceeds to fund an upcoming stewroids cookbook, among other things.

That said, here is a bit from the intro.

There Is a Narrative to Food

Food is not simply a conglomerate of constituent parts that one can quantify and analyze. It is not simply food for an organic machine, no matter how much you might wish it was. Human beings are not robots, and the mood and feelings that food evokes affects the manner in which your body assimilates it. Food can set a tone for your life, and it can separate success from failure as easily as a bullet could.

“You could be forgiven for dismissing all this as pretentious twaddle, but [London chef Tom] Sellers earnestly says he first embraced the narrative side of food when he had taken his technical skills as far as he could. ‘I kept asking why I was eating something. It all leads to a story,’ he says.

‘Subconsciously, when you eat something, your brain is always comparing it to what you’ve had previously; it tries to find a similarity. The more powerful the story behind the food, the more it evokes the memory, which in turn enhances the flavour.’

There is no doubt that flavour is inextricably linked with memory and emotion. They’re all processed by the same part of the brain. So in posh cuisine terms, the story element could be seen as a natural progression from the sensory play of Heston Blumenthal and Ferran Adria’s ‘molecular gastronomy’, adding another cerebral and emotional layer. And a good story can engage us like nothing else” (Fleming).

This is just one of the many reasons you shouldn’t choose your food blindly, eating the same bland pap that every other half-assed lifter on the internet stuffs down their gullet in an effort to seem the most dedicated. Dedication is learning how to cook and how your forebears ate, so as to further your own ambitions- relegating yourself to banality and blandness because you think that sort of dull-eyed austerity is what builds champions is not.

Learn what foods you like and why, then eat them. The success it brings you will be more fulfilling, both from an intellectual and a gastronomic standpoint, and the gains will be all that much more dear to you. Embrace your history rather than defying it, and you will find yourself in the good company of the badasses who went before you, rather than the shallow, weak, soulless motherfuckers you “know” on social media.

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